Fuel For Fire
Initially, Fuel For Fire created a portable smoothie pouch to provide a convenient solution for hungry fitness enthusiasts. As the brand expanded, its packaging needed to evolve to attract a broader audience. We elevated the packaging visuals with vibrant watercolor illustrations, adding color and movement that convey a high-energy feel. We united all the flavor variants with a robust, easily recognizable logo.
Role: packaging designer, brand designer.
Agency: Offwhite Co.
Deliverables: logo, packaging, watercolor illustrations, retouched ingredient photographs