Smelted

I had the pleasure of working on the brand identity for Smelted: a Michigan-based mobile brick oven pizza kitchen delivering high-quality, wood-fired artisanal pizzas. We brought the story of Smelted to life with a tongue-in-cheek logo, playful illustrations, and ingredients-focused visuals that highlight the artistry of a masterful, creative pizza maker. I had a lot of fun illustrating the unique pizza flavor names and adding some whimsy to the visual identity.

Role: graphic designer, illustrator
Agency: Offwhite Co.
Deliverables: market research, naming, logo, brand identity, flavor illustrations, packaging