Pantene Boosters
P&G sought a contemporary, benefit-driven design for “Pantene Miracle Boosters” that balanced potency with the brand’s well-established prestige. After exploring various concepts, a dynamic, boldly colored brushstroke emerged as the ideal visual for the product’s high concentration and benefit. A gold background reinforces the product’s premium quality, while the burst of color inside the box adds a playful touch and emphasizes its potency.
Role: graphic designer, illustrator, painter
Agency: NiCE Ltd.
Deliverables: brushstroke artwork, primary & secondary packaging, production prep