Herbal Essences:
Aloe & Camellia

The launch of Herbal Essences' Aloe & Camellia collection required a compelling visual narrative that highlighted the purity and prominence of its key ingredients while maintaining brand recognition. My biggest challenge was hand-painting each key ingredient across the entire lineup, totaling 22 bottles. We created a customized version of the Herbal Essences logo to unify the collection and emphasize its exclusivity.

Role: lead graphic designer, watercolor illustrator, main point of contact
Agency: NiCE Ltd.
Deliverables: ingredient artwork, primary & secondary packaging, production prep