Alex Woo
I was responsible for the creation of all visual assets for Alex Woo; a lifestyle jewelry studio in NYC. I pioneered a full suite of creative media that consistently reflected the brand’s spirit—beautiful, personalized, high-quality charms designed to be your favorite accessory to wear everyday. My contributions were instrumental in amplifying the brand's presence through high-profile collaborations with Macy's, Swarovski, Disney, and more.
Role: in-house graphic designer, photography assistant
Deliverables: product photography, lifestyle photography, photo retouching, web graphics, email blast graphics, print graphics, marketing research, social content, social media research, collaborations main contact, copywriting